Knowledge hub
Practical, no-fluff guides on getting your Australian small business cited by AI answer engines.
Core curriculum
Module 1 — The Foundations (SEO vs AEO)
Free
Search Engine Optimisation (SEO)
Search Engine Optimisation is the practice of structuring your website's content and technical setup so search engines like Google rank your pages in their list of results.
Answer Engine Optimisation (AEO)
Answer Engine Optimisation is the practice of formatting your business information so answer engines — ChatGPT, Perplexity, Google's AI Overviews, Claude — can read, trust and quote you inside a single answer.
Module 2 — Keywords & Content (Fixing Your Signage)
Free
Local Keyword Research
Local keyword research means identifying the exact phrases and place names your customers actually type when they're looking for what you sell.
Clear & Structured Content
Structured content means writing concise, definition-style sentences and breaking pages into scannable sections, so both people and answer engines can extract facts quickly.
Module 3 — Local Optimisation (Putting You on the Map)
Members
Google Business Profile (GBP)
Google Business Profile is a free listing that controls how your business appears on Google Maps and in the local "map pack" at the top of local search results.
Structuring NAP Data (Name, Address, Phone)
NAP stands for Name, Address and Phone. Structuring your NAP data means formatting those three details identically everywhere your business appears online.
Module 4 — Winning at AI Search (AEO Essentials)
Members
Direct FAQs & Sentence Structure
A direct FAQ is a Question-and-Answer block on a service page, written so each answer is short, self-contained, and quotable without any surrounding context.
JSON-LD Schema Markup
JSON-LD is a small block of structured data placed inside your page's `<head>` that states your business facts in a format machines read directly, without interpreting your page copy.
Module 5 — Authority & Reputation (Digital Word-of-Mouth)
Members
Backlinks & Local Citations
Backlinks are links on other websites pointing to yours. Local citations are listings of your business details in directories, whether or not they include a link.
Digital Trust & Brand Signals
Digital trust signals are the accumulated public proof — ABN, licences, physical address, consistent contact details and customer reviews — that shows you're a genuine, active business.
Deep-dive guides
MembersPractical Australian reference guides for members who want the technical details behind their audit.
ABN and ACN: What to Display and Where
Understand which Australian business identifier applies, where it belongs on your website, and how it supports your trust signals.
E-commerce Schema for Australian Stores
Learn how product, offer, price, availability and store-policy details work together for Australian online shops.
robots.txt and llms.txt: Helping Crawlers Read the Right Pages
Learn what these two files do, how they differ, and why generic crawler-file templates can cause problems.