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Structuring NAP Data (Name, Address, Phone)

NAP consistency diagram linking matching name, address and phone details across online business profiles.

NAP stands for Name, Address and Phone. Structuring your NAP data means formatting those three details identically everywhere your business appears online.

Where your details need to match

  • Your website footer
  • Your contact page
  • Your LocalBusiness schema markup
  • Your Google Business Profile
  • Relevant industry and local directories where customers already look for your trade
  • Social profiles
  • Supplier and partner listings

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