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JSON-LD Schema Markup

Browser diagram showing visible page content and structured business fields that machines read first.

JSON-LD is a small block of structured data placed inside your page's <head> that states your business facts in a format machines read directly, without interpreting your page copy.

What it actually is

A <script type="application/ld+json"> tag containing a block of JSON. Visitors never see it. Search engines and answer engines read it early, and it removes any guesswork about your name, phone number, address, hours and service area.

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The rest of this guide covers how to apply it, the mistakes to avoid, and the quick answers. Free to read — no card required.

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