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Backlinks & Local Citations

Quality backlinks from a council, industry association and local newspaper compared with directory-farm links.

Backlinks are links on other websites pointing to yours. Local citations are listings of your business details in directories, whether or not they include a link.

Why quality beats quantity

One link from a local council, an industry association or a regional newspaper carries more weight than fifty from generic directory farms. Search engines assess the authority of the linking source, and low-quality link networks can be discounted entirely.

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